I am Keith Milsom and I have been working full-time in online marketing and business development for nearly 20 years. Before that, I was a business development and corporate finance consultant for a major London financial firm.  I have not just been selling online snake oil like a lot of so-called “gurus”, but actually running my own real e-commerce business and helping other people to do the same.

Over the years I have tried and tested a lot of online business models and tools for making things work better and had a fair amount of success, but I truly believe that now is the best time there has ever been to make use of all the new marketing automation tools available to really supercharge the profits from almost any business.

Over the past few years I have changed my approach to online business and the automation tools I use and am now in a position to travel the world for 12-15 weeks a year and keep my business running successfully while I do it.

This is my business that I use for testing as well as making an income:

Anything Left-Handed

“The latest marketing automation tools
have completely changed the game for small businesses like mine”

If you own and run a small business there are some very basic things you can do using the latest online marketing automation tools that will build better relationships with your customers and make them want to buy from you.

Make more profits is a simple equation, even with your current level of enquiries and marketing activity.  All you need to do is:

  1. Improve your conversion levels from leads to sales
    (by using automated tools to take your leads through a proven process that will make them more likely to buy from you);
  2. Increase the average order value and profit from each sale
    (by understanding the power of upsells, cross-sells and follow-ups);
  3. Increase the lifetime value of your customers by keeping ongoing contact and automatically escalating them up your “value ladder” to buy more valuable products and services from you as your relationship develops

Just doing this with your existing level of leads and customers can make a dramatic difference to your profit.  Then, once you get the conversion levels working profitably, you can then start to work on generating more leads to put through the conversion process and really ramp things up.

Flowcharts and funnels to make sure the sales process works perfectly

“It's no longer good enough just to do things right – You have to do the right things!”

Find out what the right things are…

Get the free DotComSecrets book that explains in simple language why you need sales funnels whatever your business and how to go about implementing the marketing automation that makes it all work to generate extra profits for you.

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Clickfunnels sales funnel page builder

The easiest way to build the connected pages you need to collect email addresses, sell products and collect payments in your sales funnel.

ActiveCampaign email automation

The amazing email and automation software that runs all the product delivery, sales sequences and the follow-ups for you.

OptinMonster Optin Forms and Popups

Create attractive popups and opt-in forms that are triggered by your visitors’ activity, track conversions and split test design and content.

Zapier marketing automation

The clever automation software that monitors all the activity, links all the parts of your funnel system and triggers things as they are needed.